Together, we create stories that are meant to be felt — stories that honor imagination, kindness, and the power of being seen.
About Us
The Story Behind Velvet Pumpkin Books
Velvet Pumpkin Books began as a shared belief in the power of stories—stories that comfort, challenge, and connect us across generations. At its heart, Velvet Pumpkin Books is a creative collaboration rooted in family, trust, and imagination. Our work blends storytelling, art, and purpose to create books that feel personal, meaningful, and lasting. We believe stories should be inclusive, thoughtful, and full of heart—whether written for children discovering the world or adults reflecting on it. What began as a small creative mother-in-law/daughter-in-law partnership has grown into a storytelling home where books are shaped with intention, care, and collaboration. Every project is guided by a shared love of language, art, and the belief that stories can help us understand ourselves and one another more deeply.
Velvet Pumpkin Books is not just about publishing stories—it’s about creating space for them to matter.
Sara Madden
Writer • Historian • Storyteller
I am the founder of Velvet Pumpkin Books and the author behind its stories. My work spans children’s literature, young adult fiction, and narrative nonfiction, often exploring themes of identity, memory, history, and belonging. With a background rooted in storytelling, research, and imagination, I write stories that give voice to overlooked experiences and create space for empathy and understanding. My work blends historical depth with emotional resonance, inviting readers of all ages to see the world—and themselves—a little more clearly. Read more about my work and writing journey.
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Hayley Helsten
Artist • Illustrator • Visual Storyteller
I am the illustrator behind many of Velvet Pumpkin Books’ most beloved characters and worlds. My art is warm, expressive, and deeply human, shaped by a lifelong love of creativity, movement, and storytelling. Through illustration, I bring emotion and imagination to life—capturing moments of joy, wonder, and connection that words alone cannot always express. My work reflects a belief in the beauty of individuality and the quiet magic found in everyday moments. Read more about my artwork journey.
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